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But the public relations industry is changing: Some blogs and influencers are becoming more important than traditional outlets, journalists and editors are increasingly turning to Twitter, comments boards, and other sites for sources, and newsrooms are shrinking, leaving editorial voices outnumbered 5:1. The founders also have a complementary site called Hey Press, which is a search engine for finding journalists who have written about specific subjects and keywords. Owned by the company Launchmetrics, it has a CRM-style platform to track communications with journalists, social media monitoring, email marketing and tracking capabilities for sending out releases and follow-ups, and reporting and measurement tools.

Brandwatch allows you to track mentions of your brand across 85+ million sites. Meltwater. If you have to create content as part of your role, we also have a post examining a wide range of writing tools and resources. Coverage Book makes it easy to collect and present the media mentions and results of earned efforts. Like every other form of marketing, PR has changed. Signals, the intelligent alert feature, automatically detects and notifies you of emerging crises and trends. With a paid account, you can get instant alerts for requests in a specific category or by selecting targeted keywords. Anewstip is a search engine for tweets, news articles, journalist profiles and outlet profiles. 1st Floor, Sovereign House, Church Street, Brighton, BN1 1UJ Cision is one of the most well-known and full-featured PR software options on the market. All mentions are categorized by site: news, blogs, forums and so on, so you can understand the quality of the coverage you are receiving.

OK, so it’s not a tool, but it’s no secret that journalists love Twitter, and this hashtag is used by journalists looking for contributors. You can highlight the most impactful mentions – for sites with Mozrank and for individuals with the Brandwatch Influence Score. Business Wire distributes your press releases and information to 89,000 media outlets in 162 countries and allows for videos, links, photos, and other information within your releases. Now owned by Cision (the seventh PR tool on this list), PRWeb's pricing levels are based on what tier or type of publication you would like your release to be sent to, and it provides response and tracking features for showcasing impact and results. You can target individuals by location or job title, and the platform features a translation services for global outreach efforts. JournoRequests provides a free daily email of all the mentions of a need for a source from journalists in the United Kingdom, which are organized by categories such as tech, education, parents and children, etc. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '0e335b86-8e7f-463e-8a64-af9ba434a12e', {}); Help a Reporter Out, also known as HARO, is an invaluable resource for connecting your clients with journalists who are looking for expert sources. Allowing people to create content and earned media opportunities from that content -- in the same tool -- makes this product a unique addition to a business's PR team. We're committed to your privacy.
Free and premium plans, Content management system software. Augure is an influencer and PR cloud-based platform that provides a range of features and options for PR managers and agencies. It features a handy confidence score (out of 100). Prezly is a PR publishing platform for communications professionals. These are often situations where reporters are working on deadline, so be sure to prep your client that he or she will need to be flexible and available. Free and premium plans, Sales CRM software. Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis, our bulletins will be essential reading to get the pulse of the nation. Today’s PR professionals have no time for inaccurate contact information, disjointed workflows or archaic software. If you’re an existing customer and you want to know more, your account manager will be happy to help. BlogDash provides PR pros with a database of influential bloggers in various categories.

Their news distribution platform covers 170 countries in over 40 languages. The tool could be extremely useful during crisis situations or if you need to monitor a competitor's moves. For more information, check out our privacy policy. It's database contains more than 1.6 million journalists, influencers, and editorial contacts, The platform provides advanced distribution, tracking, and analyzing features to makes sure you never miss a mention or fail to prove the value of your agency's PR efforts. Business Wire reaches more than 100 countries in 19 languages, so you can choose to distribute internationally, nationally, or to industry targeted outlets.

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